This below is from the “entertainment” section of Jane Addams’ 1909 complilation of newspaper articles: Spirit of Youth and City Streets. The nickelodeon era was only in its third year, so it is safe to say, the motion picture took off with youth from the very beginning. Addams’ point of view is similar to what most moral reformers held. Addams’ uses more ‘science’ although of the anecdotal kind and less vitriol in her editorials. She also reveals some insight into the nature of the new medium, which she ties in with theatre in general. It is a passive medium. Movies became an adult entertainment in the next decades, only re-establishing itself with very young audiences in the 50’s and 60’s with Disney and then becoming a youth-focused medium in the 80’s. when I was raising my sons. (At least that’s how I see it.)
One Sunday evening last winter an investigation was made of four hundred and sixty six theaters in the city of Chicago, and it was discovered that in the majority of them the leading theme was revenge; the lover following his rival; the outraged husband seeking his wife’s paramour; or the wiping out by death of a blot on a hitherto unstained honor. It was estimated that one sixth of the entire population of the city had attended the theaters on that day. At present, however, most improbable tales hold the attention of the youth of the city night after night, and feed his starved imagination as nothing else succeeds in doing. In addition to these fascinations, the five-cent theater is also fast becoming the general social center and club house in many crowded neighborhoods. It is easy of access from the street the entire family of parents and children can attend for a comparatively small sum of money and the performance lasts for at least an hour; and, in some of the humbler theaters, the spectators are not disturbed for a second hour.
The room which contains the mimic stage is small and cozy, and less formal than the regular theater, and there is much more gossip and social life as if the foyer and pit were mingled. The very darkness of the room, necessary for an exhibition of the films, is an added attraction to many young people, for whom the space is filled with the glamour of love making.
Hundreds of young people attend these five-cent theaters every evening in the week, including Sunday, and what is seen and heard there becomes the sole topic of conversation, forming the ground pattern of their social life. That mutual understanding which in another social circle is provided by books, travel and all the arts, is here compressed into the topics suggested by the play.
They find a certain advantage in attending one theater regularly, for the habitués are often invited to come upon the stage on “amateur nights,” which occur at least once a week in all the theaters. This is, of course, a most exciting experience.
If the “stunt” does not meet with the approval of the audience, the performer is greeted with jeers and a long hook pulls him off the stage; if, on the other hand, he succeeds in pleasing the audience, he may be paid for his performance and later register with a booking agency, the address of which is supplied by the obliging manager, and thus he fancies that a lucrative and exciting career is opening before him. Almost every night at six o’clock a long line of children may be seen waiting at the entrance of these booking agencies, of which there are fifteen that are well known in Chicago.
Thus, the only art which is constantly placed before the eyes of “the temperamental youth” is a debased form of dramatic art, and a vulgar type of music, for the success of a song in these theaters depends not so much upon its musical rendition as upon the vulgarity of its appeal.